Software applications and services abound to automate and improve marketing activities and make marketing more efficient and effective. A good mix of automation to match your business and marketing goals can propel your campaigns and results to a new level. This is especially true for marketing teams using intensive multi-channel strategies to balance, share and track key activities over multiple media and at different times.
Ideally marketing automation does it all while maintaining a personalized approach, practically marketing automation requires investment and a lot of trial and error to construct models that deliver as expected – once designed, tools can significantly expand the marketing reach.
